Assignment 2-1

Introduced in 2001 the Apple IPod became an instant must have item and an icon. The I pod was a giant evolutionary step from the also iconic Sony Walkman a portable tape player first introduced in the 1980’s.

What is fascinating about the about the IPod is how quickly the public gravitated towards the new medium. The I Pod allowed for the greatest amount of customization and allowed the owner to be their own D.J.; the freedom to customize speaks to the need of younger generations to express their individuality. The Apple IPod also appealed to early adopters who need to have the latest and greatest products. Apple continues to fulfill their needs by continually introducing newer and more highly functioning Ipods.

When Apple launches a new Ipod it becomes a newsworthy event, and in the beginning, Ipod lovers would upgrade the Ipods with each new generation and technological advance.

Ipods have become ubiquitous in our lives and show no signs of slowing down.
Personally, every member of my family has one and loves it. I think between us every generation but the first and newest one, but surly someone will want the new one as a present and will increase our ever-growing collection.

Barrile, S. (2006). Ingredients for the success of the Apple iPod: Innovation. Businessdate, 14(1), 5-7. Retrieved from Academic Search Complete database.

Schlender, B. (2001). Apple's 21st-century Walkman. Fortune, 144(9), 213. Retrieved from Academic Search Complete database.